...Sengun Yeniyurt In multinational companies the alignment of worldwide actions with global strategy is a challenging task due to organizational complexity. Recent studies provide useful frameworks for performance measurement and strategic alignment, such as the balanced scorecard, the Scandia...

...Usha C.V. Haley In the wake of post‐crisis South‐East Asia’s declining growth and declining per capita income, local companies are restructuring their operations and re‐evaluating their strategies along with multinational companies (MNCs). This article explores the winning market‐expansion...

... it comes to entering world markets. © MCB UP Limited 1996 Global marketing Manufacturing Marketing Multinationals Small firms Global marketing expansion is currently being widely promoted in both the professional and academic communities. Everywhere, the business community...

... Germany Green marketing Multinationals Strategy United Kingdom After the “green” hype of late 1980s, business and industry has now started addressing the deeper issues involved in developing sustainable business practices. It is now widely recognized that environmental issues should be taken...

...‐year action programme applied to a UK division of a multinational corporation. Although the study is concentrated on one in‐depth longitudinal example, the authors are confident that the results can be applied more widely. The feeling at the first stage was rather like inviting a number of guests...

...Richard Kustin In order to operate effectively in an environment of borderless markets, standard products and globalization marketing global multinational corporations have to function under a corporate philosophy which can sustain such concepts. In support of globalization theory,suggests...

...Paul A. Herbig; Hugh E. Kramer Examines the relationship and importance of cross‐cultural negotiations to successful international marketing activities. Provides examples of differing cross‐cultural behaviour, and its potential impact on multinational (multi‐cultural) negotiations and hence...

... and no on‐line systems available. This article explores why progress has been slow in the domain of marketing and describes the experience and progress of a group of major British multinational companies that have joined forces to produce an Expert Marketing Planning System, EXMAR, with the author...