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Keywords: Myths
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (1): 4–14.
Published: 01 February 1994
... Limited 1994 Innovation Japan Myths National cultures New product development Success USA It is of utmost importance that reality be separated from the myth, that the Japanese tattae as well as honne be discussed. The dangers of believing in myths are that the wrong...
