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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (6): 760–776.
Published: 15 October 2019
... effect of customer engagement and the moderating effect of s-commerce navigation. Design/methodology/approach Using the purposive sampling technique, face-to-face survey was administered to Gen-Y social media users in Malaysia. Subsequently, 384 respondents were sampled. Partial least squares...
