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Keywords: Nested approach
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Journal Articles
Segmenting technology markets: applying the nested approach
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (7): 672–686.
Published: 25 October 2011
... in technology markets. This paper provides an important roadmap for marketers to enhance segmentation initiatives via a comprehensive application and analysis of a leading global company. Market segmentation Computer industry Technology markets Nested approach Case studies Innovative...
