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Keywords: North Africa
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Journal Articles
Samy Belaid, Dorsaf Fehri Belaid, J. Ricky Fergurson, Maria Petrescu, Selima Ben Mrad, Costinel Dobre
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (7): 1253–1273.
Published: 04 March 2025
... these dyadic perspectives provides more powerful insights (Ashnai et al., 2016 ; Palmatier, 2008). Brand value co-creation Manufacturer–retailer relations Transaction cost economics Service-dominant logic Private brand North Africa B2B firms and managers must understand...
