... relationship management of SMEs based in Northern Ireland (NI). Design/methodology/approach This study took an exploratory outlook and a quantitative approach to data collection was adopted. A self‐completion questionnaire was distributed by post to a sample of 300 SMEs in NI. A response rate of 18.6 per...

... behaviour in the context of the Northern Irish dairy products market. To develop recommendations for future segmentation and positioning strategies for health‐enhancing dairy foods. Design/methodology/approach Northern Ireland is a geographically discrete area of the United Kingdom, which relies heavily...