Keywords: Occidental
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Journal Articles
Marketing Intelligence & Planning (2022) 40 (7): 837–853.
Published: 19 August 2022
.... Design/methodology/approach The method was based on a quantitative approach and a questionnaire survey in corporate Taiwan with a response rate of 68.5%. Findings This article uncovers and fortifies common denominators through time between oriental and occidental business contexts. Practical...

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