... The results show that social media applications have a positive effect on marketing affordances (including customer behavior pattern discovery, real-time market response and marketing ambidexterity), in turn positively influencing product innovation performance. Organizational structures shape...

... of geographically centered brands. © Emerald Group Publishing Limited 2012 Italy Small to medium‐sized enterprises Relationship marketing Supply chain management Organizational structure Consortium marketing Branding Fashion Interfirm cooperation Design Case study Consortium...

.... Change management Knowledge workers Organizational structure Sales management The thrust of this paper is to examine the effect and extent that individual motivation, organizational strategy and structure, and resistance to change affect sales performance in the advent of adaptive and complex...

..., and the use of venture capital certainly exist and definitely influence the varying levels of sourcing innovative capacity seen. © MCB UP Limited 1994 Entrepreneurs Innovation National cultures New product development Organizational structure Productivity Small firms Success...

... Zealand Organizational structure Singapore Strategic planning This study is part of a worldwide research on marketing effectiveness. The survey questionnaire, developed by Hooley et al. (1984) , and used in a number of countries, was adopted and modified for the three independent...

... organization then it may find it difficult to become one. Its first priority needs to be to develop the quality of its organizational conversation. © MCB UP Limited 1992 IT Networking Organizational structure Planning Learning organizations THE LEARNING ORGANIZATION: HOW PLANNERS CREATE...

... UP Limited 1992 Management development Marketing communications United Kingdom Organizational structure Public relations 14 MARKETING INTELLIGENCE & PLANNING 10,2 Public relations attitudes must be updated followingchangesin the external environ­ ment affecting business organizations...

.... Implementing an effective marketing plan for Europe will for most companies demand changes in management structure, so as to profit from the new opportunities for integrated marketing communications campaigns. © MCB UP Limited 1991 Europe Marketing strategy Organizational structure Single market...