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Keywords: Outcomes of viral marketing
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (7): 1274–1311.
Published: 18 March 2025
... viral decisions Viral measurements Outcomes of viral marketing The advancement of web 2.0 led to a change in the consumption, exchange and creation of content on the internet (Bright, 2011). The evolution of digital communications paved the way for digital marketing channels (Hanlon and Tuten...
