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Keywords: Pacific Rim
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (11): 36–40.
Published: 01 December 1994
... understand the Western concept of wanting to be in control of one′s own destiny and hence seek to be able to control nature. © MCB UP Limited 1994 Attitudes Consumer behaviour Cross‐cultural management Germany International marketing National cultures Pacific Rim Strategic planning...
