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Keywords: Perceived behavioural control
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Journal Articles
Marketing Intelligence & Planning (2019) 37 (3): 310–324.
Published: 19 March 2019
... of an instrument for adolescents ”, Journal of Environmental Psychology , Vol. 27 No. 3 , pp. 242 - 251 . Kashif , M. , Zarkada , A. and Ramayah , T. (2018), “ The impact of attitude, subjective norms, and perceived behavioural control on managers’ intentions to behave ethically ”, Total...
Journal Articles
Marketing Intelligence & Planning (2015) 33 (5): 763–783.
Published: 03 August 2015
... of attitudes towards e-deals. Attitudes towards e-deals, subjective norms, and perceived behavioural control are proposed to have strong influences upon purchase intention. The theory of planned behaviour (TPB) provides the theoretical underpinning of the conceptual framework. Design/methodology/approach...

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