.... Originality/value This paper is among the first research studies that synthesise previous research on the dark side of AI, providing a comprehensive view of its diminishing impact on customer responses. Artificial intelligence Privacy Perceived risk Customer alienation Uniqueness neglect Meta...

...Umut Unal; Mertcan Tascioglu Purpose This paper aims to test the effect of sustainability-driven reputation on purchase intention and willingness to pay a price premium along with the mediating roles of consumer trust and perceived risk. Design/methodology/approach A structural equation model...

...Sefa Emre Yilmazel; Leyla Özer Purpose The aim of this study is to determine the effects of brand components (CBBE, brand fit, brand image, brand reputation, brand familiarity) on consumers brand portfolio attitude via perceived risk (for two main portfolio strategies). Design/methodology...

...Vanessa Quintal; Ian Phau Purpose The purpose of this paper is to examine brand familiarity, extrinsic attributes, self‐confidence, perceived quality and six dimensions of perceived risk for their effects on purchase intentions between the prototypical and me‐too brands of MP3 players. Design...

... the consequence of TAI in the Stage‐Gate system of NPD process; and third, to validate the moderating role of Perceived Risk and Project Duration on the “TAI to new product commercialization (NPC) relationship” in the NPD process. Design/methodology/approach The research design for this generic study involved...

...Jackie Lai‐Ming Tam Purpose The objectives of this study are twofold: to investigate the impact of service encounter quality dimensions on perceived value, customer satisfaction, and loyalty, and to examine the moderating effect of perceived risk on the relationship of loyalty with perceived value...