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Keywords: Perceived self-efficacy
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–24.
Published: 22 September 2026
... knowledge and WOM about climate change were also found to significantly drive CCCE, while perceived self-efficacy in solving environmental issues was found to moderate (i.e. augment) this effect. Originality/value This research conceptualises consumers' climate change engagement (CCCE) and explores its...
Includes: Supplementary data
