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Keywords: Permission marketing
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Journal Articles
Swapnarag Swain, Charles Jebarajakirthy, Haroon Iqbal Maseeh, Raiswa Saha, Nimit Gupta, Rajni Grover
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (3): 310–328.
Published: 14 February 2023
...Swapnarag Swain; Charles Jebarajakirthy; Haroon Iqbal Maseeh; Raiswa Saha; Nimit Gupta; Rajni Grover Purpose This study aims to systematically review the permission marketing (PM) literature by synthesising research papers in this domain. Design/methodology/approach This study adopted a hybrid...
