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Keywords: Personality differences
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (5): 952–976.
Published: 07 January 2025
... intention Informational support Perceived deception Personality differences Perceived enjoyment Social commerce (s-commerce) has emerged as a transformative platform, integrating social interaction and contextual information to enhance the shopping experience (Hu et al., 2022...
