...Charles L. Martin; Steven Adams Discusses the findings of a study in which 309 service encounters between customers and customer‐contact personnel in service businesses and retail stores were unobtrusively observed, to measure the occurrence of selected service behaviors (i.e. mostly interpersonal...

... of the marketing planning programme prior to initiation is essential. © MCB UP Limited 1996 Implementation Marketing Organizations Personnel Planning Strategy Piercy (1992, p. 117) argues that “the conventional route to putting together all the disparate bits and pieces [of marketing...

... of advertisements for marketing posts and examines key dimensions related to professionalism,i.e. qualifications, personal attributes or characteristics and experience. In the second part, uses similar posts drawn from personnel management advertisements as a basis for comparison. Finds that job advertisements...