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Keywords: Piracy
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (7): 740–756.
Published: 19 October 2012
... a better understanding of why internet users indulge in games piracy. Practical implications Authorities should create awareness campaigns about digital video games piracy to alert the public about the risk of being caught and the consequence of unethical behaviour. Managers, marketers and policy...
