...Jan Møller Jensen; Corinna Wagner Purpose The purpose of this paper is to examine Millennials’ formation of trust towards a travel website and identify the similarities and the differences in trust formation among consumers from two countries – Denmark and Portugal. Design/methodology/approach...

... can more easily bear the marginal increase in the costs associated with supporting “green causes” and buying green products (Straughan and Roberts, 1999). Consumer behaviour Market segmentation Green marketing Portugal Arminda do Paço can be contacted at: apaco@ubi.pt Expressions...

...Luiz Moutinho; Pedro Dionísio; Carmo Leal Purpose The purpose of this paper is to investigate “tribal” consumption behaviour and its relationship to branding, in the particular context of the surfing community in Portugal. Design/methodology/approach Two focus group meetings with “surfers...

...Sally Dibb; Minoo Farhangmehr; Lyndon Simkin Most marketing managers are now convinced about the benefits that businesses gain from marketing planning. In the UK, research indicates that the majority of businesses are involved in some kind of planning activity. In Portugal, where the marketing...