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Keywords: Praxis
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Journal Articles
Context into text into context: marketing practice into theory; marketing theory into practice
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (7): 1027–1046.
Published: 05 October 2015
... to context: theory into practice/practice into theory); their symbiosis (the praxis of marketing); and the dynamic and static (in situ/in aspic) nature of their duality. This work is an exploratory empirical study undertaken in what is a very under-researched area. Findings...
