... indicate that anthropomorphism has a significant U-shaped effect on privacy concerns. We also find that personalization and hedonic value moderate the non-linear association between anthropomorphism and privacy concerns. Finally, we find additional support for the mediated effect of anthropomorphism...

..., the study examines the mediating role of anthropomorphism and privacy concerns in the relationship between utilitarian and hedonic factors with the behavioral intention of voice-commerce shoppers. Design/methodology/approach The study employs structural equation modeling (SEM) to analyze responses from...

...Haroon Iqbal Maseeh; Shamsun Nahar; Charles Jebarajakirthy; Mitchell Ross; Denni Arli; Manish Das; Mehak Rehman; Hafiz Ahmad Ashraf Purpose The purpose of this study is to explore and identify the privacy concerns of smartphone app users pertinent to app usage. Design/methodology/approach...

... of mobile Internet users’ perceived information sensitivity and willingness to provide (individual disposition to value privacy, age, gender, app type and privacy concerns) and such impact vary across low-, medium- and high-privacy segments. Originality/value This study provides insights...

... between security concerns, privacy concerns, and repurchase intention. E-satisfaction mediates between security and ease of use (EOU). Practical implications This study reveals the fact that security, EOU, and privacy concerns are the critical determinants that have the most impact on consumer's...