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Keywords: Process evaluation
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Journal Articles
Virtual reality in social marketing: a process evaluation
Available to PurchaseTimo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki, James Durl, Matthew J. Gullo, Denni Arli, Jason P. Connor
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (7): 806–820.
Published: 08 August 2019
...Timo Dietrich; Sharyn Rundle-Thiele; Krzysztof Kubacki; James Durl; Matthew J. Gullo; Denni Arli; Jason P. Connor Purpose The purpose of this paper is to present an innovative reflexive process evaluation method for a social marketing programme featuring an innovative virtual reality (VR...
