...Nasser Alqahtani Purpose The primary purpose of this study is to investigate the role of product design (PD) and consumer brand engagement (CBE) in boosting brand loyalty (BL). Through a dimension-level analysis using the Stimulus–Organism–Response framework and visual perception theory...

..., and no study has yet focused on Australia. Green marketing Product design Retail management Consumer behaviour Australia A brand with a green image may enhance the emotional connection with the audience and thereby increase customer loyalty (Ginsberg and Bloom, 2004). It can furthermore generate...