...Naresh Malhotra; Satyabhusan Dash; Shashi Shekhar Mishra; K.B. Saji Purpose The purpose of this paper is first, to identify the institutional variables that influence the technology acquisition intent (TAI) in new high‐tech product development (NPD) process; second, to identify and confirm...

...Raffaele Filieri Purpose The ever changing needs of customers require companies to speed up the new product development process. Thus, the web and social media enable companies to interact and to share knowledge with customers, and to cocreate new products with them. The purpose of this study...

... Emerald Group Publishing Limited 2008 Identification Product development Supply chain management Radio frequencies The main function that firms have granted to packaging has traditionally been related to the mission of protecting the products satisfactorily from producer to consumer...

.... Hundreds of individuals are involved in the creation of a single product but all are from separate departments (sales engineering, manufacturing, etc.) where they may have their own agenda. Many firms would not even consider the costs of new product development as part of marketing costs resulting...

...Kamilla Kohn Purpose To develop understanding of why the use of business information in new product development proves problematic in practice, and to show how obstacles and difficulties may be overcome by reference to the process of using business environmental scanning (BES) for the purpose...

... factors, such as impact of weather and main sport/political events. Four different scenarios resulting in product cannibalization (in consumer industry) are discussed in this section. Product mix Product management Product development Market share According to Marketing Intelligence...

...P. Ranganath Nayak Rapid technological development is not only profitable but represents a kind of know‐how that yields great competitive advantage. Modelling is used to show the extraordinary profit advantage in reducing product development lead time. Examples are then given of ways in which rapid...

...James Stock The importance of logistics in the new product development process is examined under the aegis of Logistics Early Involvement (LEI) and the basics of good management are presented in the light of their relevance to logistics executives. © MCB UP Limited 1990 Executives...

...Michael Thomas The author reviews key developments in marketing generally including planning and strategy, production,marketing intelligence, product policy and new product development, services and services marketing,distribution and 1992. MARKETING "IN THE ROUND" by Michael Thomas, Editor...

... characteristics of the conspicuous consumer and explores ways in which marketing planning may be improved. Consumer Behaviour Consumer Attitudes Product Development Promotion (marketing) © MCB UP Limited 1984 Buyer Behaviour and the Market for Status Goods by Roger Mason Department of Business...

... or quantity required to meet the requirements of particular macroeconomic policies. There is a pressing need to understand better the new product development process within the firm in order to appreciate why managers are rarely responsible for radical innovation. The currently fashionable portfolio approach...

... certain companies are utilising the knowledge of industrial salesmen in product planning and development. © MCB UP Limited 1983 Salesmen Product Development Industrial Sales Forces Their Role in Product Planning and Development by C. D. Moss Sheffield City Polytechnic Introduction...