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Keywords: Product diffusion
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Journal Articles
Marketing investment and pharmaceutical product diffusion
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Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (3): 394–407.
Published: 07 September 2020
... governments adopt have a powerful impact on the speed at which drugs become available in different markets. It enriches the extant product diffusion literature by highlighting the different diffusion patterns of the two segments of pharmaceutical market. 14 03 2020 16 08 2020 21 08 2020...
