..., distinguishing between low and high-involvement products. Design/methodology/approach A between-subjects factorial experimental design was used to examine the influence of 3 presentation formats (voice only, visual only and voice and visual) and 2 product involvement levels (low and high) on consumer trust...

...Sourabh Arora; Sangeeta Sahney Purpose The purpose of this paper is to employ an integrated technology acceptance model–theory of planned behavior framework intertwined with online risk, e-distrust and product involvement to augment an understanding on consumers’ webrooming behavior. Design...