... Product mix Product management Product development Market share According to Marketing Intelligence Service's Productscan Online report, the first two months of 2003 saw an increase in new production introduction of 1,022 percent over 2002. Fillman (1999) reported that less than 6 percent...

... to business management emphasises the need to administer the product mix as an integrated whole. The problem of accommodating innovative products within the firm's established product mix or portfolio is considerable in view of the need to obtain synergystic effects from the multiplicity of marketing mix...