.... Design/methodology/approach We use survey data and statistical analysis to investigate the moderating effect of cultural dimensions on productivity through the use of social media and face-to-face communications. The social media platforms analyzed in our study are Facebook and a general category...

... in contributing their labour to production and innovations; and the political forces which influence the overall economy. Political forces that create an innovative climate include the presence of scientific and technological know‐how, which arises principally from government funded research and development...

...David Cowan Market research has enormous potential for creating market understanding, which pays off in huge marketing productivity gains and quantum leaps in corporate entrepreneurship. It is failing to deliver because the effort is concentrated at the bottom of the corporate decision hierarchy...

...Michael J. Thomas The conceptual problem associated with marketing productivity analysis is examined followed by an examination of currrent practice in marketing productivity in the following areas — on the product line, in advertising and promotional mix, in the salesforce, in distribution...

...Michael J. Thomas The use of productivity measurement in relation to the marketing function is relatively new. The central role of marketing can be expressed as the management of consumer demand and the translation of this demand into sales and profits. Marketing productivity analysis...