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Keywords: Professionals
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (9): 30–36.
Published: 01 October 1994
...Brian P. Mathews; Tom Redman The content and wording of job advertisements not only is important in attracting the appropriate candidate, but also provides insights into the professional status of a particular post and its standing in the organization. Reports on a content analysis...
