...Gregoria Arum Yudarwati; Fandy Tjiptono Purpose The purpose of this paper is threefold: how companies perceive corporate social responsibility (CSR) and public relations (PR); how companies perceive the interconnection between these functions; and what factors contributing to their perceptions...

... the boys are mentally and physically prepared for what awaits them in South Africa, they are all ready to make Nigeria proud. © Emerald Group Publishing Limited 2016 Africa Public relations Brand awareness Brand ambassadors Club vs country Nigerian Football League The main...

...An‐Tien Hsieh; Chung‐Kai Li Purpose The purpose of the paper is to investigate the relationship between customer perceptions of public relations (PR) and customer loyalty; to test for the moderating role of brand image in that relationship. Design/methodology/approach Data were collected...

...Philip J. Kitchen; Ioanna C. Papasolomou Explores the development of the marketing public relations (MPR) concept examining the arguments advanced concerning MPR’s emergence and legitimacy to be a separate marketing or PR discipline. Some marketing academics suggest that MPR should be incorporated...

...Philip J. Kitchen Suggests that significant changes are taking place within the promotional mix in UK FMCG firms. In particular points to the emergence of public relations as a dynamic tool within the promotional mix, indicating why this tool may have emerged in relation to the more well known...

...Philip J. Kitchen Seeks to illustrate areas of overreach and commonality between public relations and marketing, more specifically the confusion and ambiguity characterizing the role of both communication functions in modern business organizations. Describes the evolution of marketing and public...

...Philip J. Kitchen; Jon White Describes changes and developments taking place in public relations in the UK. Such description is predicated on change in the external environment facing business organizations, increased expenditure on staffing and public relations activities, and teaching...

...Philip J. Kitchen An interesting phenomenon in recent years has been the virtually unrecognised growth in Public Relations (PR) activity in the western world. Viewed here in a UK context, this article seeks to address a number of issues. What are the underlying causatory factors occasioning...