...Maktoba Omar; John Ensor; Robert Hinson; N. Owusu‐Frimpong; Julius Dasah Purpose This paper seeks to determine from the standpoint of undergraduate students, service‐quality dispositions of bank brands operating in Ghana; in respect of customer service (human interaction), service knowledge...

...Rodoula H. Tsiotsou; Vanessa Ratten; Claes Högström; Marina Rosner; Anders Gustafsson Purpose The aim of this paper is to understand the differences across various quality dimensions and how these contribute to experienced quality and satisfaction among users. Design/methodology/approach...

...Sandra Hogarth‐Scott; Gillian Wright Examines the debate on quality in health care in light of GP fundholding and the Patients’ Charter. Focuses on the development of quality issues in General Practice by carrying out research based on two stages: first, an exploratory stage aimed...

...Alan Wolfe Too much emphasis has been given in recent years to competition on price and not enough to building customer loyalty through strong branding based on well‐promoted product quality. While this is understandable under the pressures of recession, continuous price cutting and the consequent...

...A.M. McCosh; M. Walsh The management accounting aspects of quality are focused on. The traditional approaches of production and marketing are summarised with questions, such as how these can be combined, what relationship is there between price and quality, how can the various departments concerned...

... suitable for student research, with its attendant limitations on time and money. A detailed practical guide to the procedures for planning, conducting and analysing focus groups is presented. © MCB UP Limited 1988 Group Dynamics Marketing Quality Research CONDUCTING FOCUS GROUPS A GUIDE...