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Keywords: Quantitative techniques
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1996) 14 (6): 27–37.
Published: 01 November 1996
...Clive Nancarrow; Alexander Moskvin; Avi Shankar Discusses ways in which qualitative techniques might be incorporated in quantitative research and quantitative techniques in qualitative research ‐ a transfer of techniques. Explores the use of neuro‐linguistic programming (NLP) and projective...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1996) 14 (6): 16–20.
Published: 01 November 1996
... of people in the real estate market, which was developed from the survey. Concludes that neither qualitative nor quantitative techniques have universal applicability, but the use of qualitative techniques can bring quantitative information to life. In the call for papers for this special issue, one...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1991) 9 (2): 23–28.
Published: 01 February 1991
... Elvey was a PhD candidate at Michigan State University. Quantitative techniques Retailing Turkey USA Research Consumer behaviour © MCB UP Limited 1991 ...
