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Keywords: Reflexive praxis
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Journal Articles
Virtual reality in social marketing: a process evaluation
Available to PurchaseTimo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki, James Durl, Matthew J. Gullo, Denni Arli, Jason P. Connor
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (7): 806–820.
Published: 08 August 2019
..., novel and immersive experiential learning experience was demonstrated. Following a reflexive praxis approach, the results are presented according to the three key elements of the process evaluation framework recommended by Moore et al. (2015) , namely contextual factors, implementation...
