... to increase their satisfaction and repurchase intentions. There is a lack of empirical evidence on whether the response time or the discount offered in compensation is more crucial for customers. Therefore, this study aims to determine whether the response time or the discount offered for high and low...

...Shrawan Kumar Trivedi; Mohit Yadav Purpose Research on online businesses has focused on the adoption of e-commerce and initial purchase behavior; repurchase intention and its antecedents remain underresearched. The present study develops an empirical model to explore the extent to which trust...

... brand interactivity to strengthen CBE, value co-creation and repurchase intention. Bolton's call warrants scholarly attention to brand interactivity within social media, regarded as one of the most useful platforms in facilitating brand interactivity, driving CBE and strengthening consumers' value co...

...Zazli Lily Wisker Purpose This study aims to understand the relationships among relationship quality, repurchase intention, word-of-mouth and the moderation effect of the loyalty program. Design/methodology/approach Base on social exchange theory and trust commitment theory, the study...

...Xin-Jean Lim; Jun-Hwa Cheah; David S. Waller; Hiram Ting; Siew Imm Ng Purpose The purpose of this paper is to examine the impact of social commerce (s-commerce) cues (i.e. trust, compatibility, reliability and responsiveness) on repurchase intention in apparel s-commerce along with the mediating...