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Journal Articles

The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors: mediation of environmental concern and customer trust

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Saad Saif, Hashim Zameer, Ying Wang, Qadir Ali
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (1): 149–167.
https://doi.org/10.1108/MIP-04-2023-0181
Published: 15 December 2023
... environmental responsibility and retailer CSR does not drive green consumption behavior directly. However, green concern and consumer trust mediates the relation of consumer environmental responsibility and retailer CSR towards green consumption behavior. Another mediating path was also tested through...
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