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Keywords: Retailer loyalty card
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (5): 515–534.
Published: 27 July 2012
...Christina Donnelly; Geoff Simmons; Gillian Armstrong; Andrew Fearne Purpose Retailer loyalty card marketing intelligence presents actual customer purchasing preferences, competitor activities and performance. Typically, extant literature implies that larger firms with formal marketing planning...
