... Foods has combated such a ferocious campaign. Design/methodology/approach Secondary data were collected from various sources. Importantly, primary data were collected using interviews with senior managers at Arla Foods and a survey of 254 customers in Saudi Arabia. Findings The come‐back...

...Leonidas C. Leonidou Provides insights into the distribution system of consumer goods in Saudi Arabia. The investigation derives information from both secondary and primary sources and centres on three distribution dimensions, namely structure, operation and behaviour. Finds that structural...

...Secil Tuncalp Almost three‐quarters of advertising spending in Saudi Arabia goes to print media. This condition stems from the fact that some important media for developing countries including cinema, radio, and rental video are not available for placing advertisements. Despite being an important...

...Ugur Yavas By using the conceptual framework of shopping deliberateness paradigm,investigates prospects for the adoption of supermarkets in Saudi Arabia. Results raise some questions on the efficacy of deliberate shopping behaviour as a correlate of supermarket adoption. After defining each type...

... Limited 1993 Advertising effectiveness Children Consumer behaviour Purchasing Saudi Arabia Surveys Television Young people IMPACT OF TV COMMERCIALS ON SAUDI3C7 HIL Discusses the effects of advertising on children following the results of a survey. Impact of TV Commercials on Saudi...

...Secil Tuncalp Provides an analysis of the marketing environment for car exporters to Saudi Arabia. Despite the fact that the Kingdom presents lucrative opportunities for car exporters, Saudi Arabia was the second largest market in the world for Japanese car exporters during the early 1980s...