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Keywords: Self-construct
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Journal Articles
The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (5): 771–789.
Published: 25 March 2024
...) in influencing consumer participation in VCSR communication. Virtual CSR co-creation Marketing appeal Common in-group identity Self-construct Consumer participation in corporate social responsibility (CSR) has been extensively studied in various contexts (Boulouta et al., 2014 ; Nardi...
