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Keywords: Self-construct
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (5): 771–789.
Published: 25 March 2024
... in-group identity Self-construct Advertisements that focus on functional or emotional benefits can influence consumers’ behavioral decisions (Aaker et al., 1996), thus distinguishing between functional and emotional benefits has been intensively studied in consumer behavior research...
