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Keywords: Service-dominant logic
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Journal Articles
Brand value co-creation and transaction costs in private label relationships
Available to PurchaseSamy Belaid, Dorsaf Fehri Belaid, J. Ricky Fergurson, Maria Petrescu, Selima Ben Mrad, Costinel Dobre
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (7): 1253–1273.
Published: 04 March 2025
... African region. Originality/value While numerous studies have spotlighted the service-dominant logic in brand value co-creation, this research systematically evaluates the interactions and relationships between primary stakeholders, highlighting modern business-to-business models. 20 09 2023...
Journal Articles
Exploring online advocacy mechanisms through self-presentation: a comparative analysis between e-commerce website customers
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (2): 349–373.
Published: 19 September 2024
...Muhammad Haroon Shoukat; Islam Elgammal; Mukaram Ali Khan; Kareem M. Selem Purpose Underpinning social identity theory (SIT) and service-dominant logic (SDL), the current paper seeks to explore the effect of self-presentation on online brand advocacy (OBA). Furthermore, this paper investigates...
Journal Articles
Customer relationship management: the evolving role of customer data
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (6): 584–600.
Published: 21 October 2013
... of customer data within the CRM framework. New directions for customer data are introduced that have major implications both theoretically and practically. © Emerald Group Publishing Limited 2013 Customer data Customer relationship management Service logic Service-dominant logic Since...
