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Keywords: Services strategy
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Journal Articles
How well designed is your servicescape?
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (3): 388–407.
Published: 21 March 2022
... on and skillfully design servicescapes with the required visual appeal. Environmental psychology Formative indicators Pre-testing Servicescape design S.E.E. Servicescape visual aesthetics Services strategy Impact of visual aesthetics of delivery environments on the success of services...
