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Keywords: Shopping behaviours
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Journal Articles
A study of lifestyle fashion retailing in China
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (1): 46–60.
Published: 18 July 2019
.... repurchase intention (RI), impulse buying (IB) and time spent (TS)). Design/methodology/approach In total, 223 eligible responses were collected via an online questionnaire survey. The psychometric properties of the proposed CPV-shopping behavior research model were examined, and the multiple regression...
