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Keywords: Single market
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1991) 9 (5): 9–15.
Published: 01 May 1991
.... Implementing an effective marketing plan for Europe will for most companies demand changes in management structure, so as to profit from the new opportunities for integrated marketing communications campaigns. © MCB UP Limited 1991 Europe Marketing strategy Organizational structure Single market...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1990) 8 (5): 27–28.
Published: 01 May 1990
...Prabhu S. Guptara Recent publications and resources concerning the dramatic changes in European politics, and future business prospects following the introduction of the Single Market in 1992 are discussed. © MCB UP Limited 1990 Europe Politics Single market EUROPEAN BUSINESS REVIEW...
