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Keywords: Social responsibility
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Journal Articles
Uncorking opportunities: a bibliometric review of wine marketing literature
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (7): 1274–1298.
Published: 24 July 2024
... 01 02 2024 17 02 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Wine marketing Bibliometric Review Sustainability Cross-culture Social responsibility Figure 1 PRISMA Scopus was chosen as the preferable...
Journal Articles
The more open, the better? Research on the influence of subject diversity on trust of tourism platforms
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (8): 1213–1235.
Published: 10 October 2023
...' ethical concerns about platform companies are key factors affecting user stickiness, and among these, consumer trust plays a mediating role. They have found that corporate social responsibility (CSR) behaviours help alleviate ethical concerns and improve trust in enterprises. At the same time, enterprises...
Journal Articles
Consumers' beliefs about firm’s CSR initiatives and their purchase behaviour
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (1): 2–18.
Published: 01 February 2016
...Afra Abdeen; Edwin Rajah; Sanjaya S Gaur Purpose – The purpose of this paper is to investigate the relationships among corporate social responsibility (CSR) beliefs, support intentions and purchase behaviour of consumers. Although there is a rich stream of research reporting the relationship...
Journal Articles
Eliciting positive social change: marketing’s capacity to drive prosocial behaviours
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (5): 826–843.
Published: 03 August 2015
... to understanding the prosocial individual. To this end, this research empirically tests a model of prosocial behaviour for two social issues that integrates determinants (social responsibility, time orientation and issue involvement) and outcomes (assessment of negative consequences and feelings). Moreover...
Journal Articles
Consumers’ evaluation toward tobacco companies: implications for social marketing
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (3): 276–291.
Published: 05 May 2015
...Denni Arli; Sharyn Rundle-Thiele; Hari Lasmono Purpose – Given the well-documented outcomes of corporate social responsibility (CSR) activities, tobacco companies that exhibit CSR may be trusted and consumers may hold positive attitudes towards tobacco companies further contributing...
Journal Articles
Marketing responsibility in an era of economic and climactic challenge
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (1): 49–62.
Published: 08 February 2011
... Emerald Group Publishing Limited 2011 Globalization Marketing Social responsibility Ecology Trust In memory of Professor Michael J. Thomas. This paper is written in memory of Professor Michael J Thomas and in memory of his recognition of the need to change what he saw...
Journal Articles
Opportunities for green marketing: young consumers
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2008) 26 (6): 573–586.
Published: 19 September 2008
... Consumer behaviour Green marketing Adolescents Individual psychology Social responsibility Since the 1980s, green marketing has gone through several stages. After a backlash in the 1990s, green marketing made an upswing in the Western markets from 2000 onwards (Ottman et al., 2006...
Journal Articles
Marketing paradise: citizen professionals on the road to paradise (via Damascus)
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2000) 18 (6-7): 321–327.
Published: 01 December 2000
... and wants of other citizens, promote democracy and ensure social responsibility rather than be self‐serving. Outlines the ways in which “true professionalism” can be achieved. In this paper I am going to concentrate on citizen professionals, partly because I am a fully paid up member of the class...
Journal Articles
International Journal of Retail & Distribution Management
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (7): 10–11.
Published: 01 July 1992
...John Fernie Comments favourably on two recent publications which enhance an understanding of the retailer′s responsibilities towards the consumer. © MCB UP Limited 1992 Retail trade Social responsibility Consumers 10 MARKETING PANORAMIC REVIEW IV S ome thought-provoking aspects...
Journal Articles
European Business Review
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1991) 9 (6): 16–17.
Published: 01 June 1991
...Prabhu Guptara Environmental and social responsibility issues as in all of the work reviewed here reflects the need for marketing research; from business ethics to the International Business Handbook, on the practicalities of doing business globally. © MCB UP Limited 1991...
