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Keywords: Social-media marketing activities
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (5): 977–995.
Published: 14 January 2025
... discussed among consumers over social media, thus assisting in recognizing the brand and improving the brand awareness. Thus, SMM accentuates the importance of media in creating awareness about a brand (Pancić et al., 2023) and can be hypothesized as. Social-media marketing activities SOR...
