... with the moderating effect of online impression. Design/methodology/approach A conceptual model was developed based on the nature vs nurture perspective and theory of consumer socialization. Structural equation modeling was applied to investigate the interplay among proposed variables, using a sample of 797...

.... Practical implications – Cognitive development is very rapid in this age group, and marketers should segment for age. Younger children are more influenced by intra-family socialization factors, older children more by extra-family socialization factors. Originality/value – The study investigated...

... role of consumers’ attitude towards conservation of energy and natural resources. Practical implications – The findings can be of immense use to firms marketing green brands in India. Social group acceptance and conformance is important for Indian consumers; advertising and promotional campaigns...

... children as consumer. The findings would be valuable in assisting companies, specially those in the food industry, to have a better understanding of Chinese children's buying behaviour. © Emerald Group Publishing Limited 2010 Buying behaviour Socialization Information media Television...

...; two‐thirds came from families containing at least some smokers, with only two with no friends who smoked. Evidence is stronger among smokers in the sample than non‐smokers. A tentative conclusion, therefore, is that experimentation and continuation is an outcome of consumer socialization. Research...