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Keywords: South Africa
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (6): 828–842.
Published: 05 September 2016
... or whether all stakeholders should receive equal concern (Hult et al., 2011). South Africa Reputational risk Stakeholder salience © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only 20 09 2015 08 10 2015 15 11...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (4): 462–485.
Published: 22 June 2010
... is dependent on the cognitive while the holistic is dependent on the other two components. Specifically, the affective component has a relationship with “push” and “pull” factors discussed earlier. Brand image Tourism South Africa Destination image remains a popular area of academic interest...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (2): 157–174.
Published: 03 April 2007
... managers in South Africa used a modified ICON scale to identify archetypes, assess perceived turbulence, and measure performance with respect to profitability, market share and growth rate. Findings The archetype to which a firm conforms depends to some extent on its perception of environmental...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (6): 606–620.
Published: 01 October 2005
...Patrick De Pelsmacker; Marie‐Luce Muller; Wilma Viviers; Andrea Saayman; Ludo Cuyvers; Marc Jegers Purpose The objective of the study was to compare competitive intelligence (CI) practices of exporters in South Africa and Belgium. Design/methodology/approach An e‐mail and postal survey...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (7): 18–29.
Published: 01 August 1994
... on the Delphi research model and to indicate the implications thereof for future national tourism strategies of South Africa. The approach, methodology and techniques used in the research are relevant to researchers internationally and the recommendations are useful for national tourism policy and strategy...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (2): 26–31.
Published: 01 March 1994
...Russell Abratt; Nicola Higgs There has been rapid political, social and economic change in South Africa since 1990. As a result of the fall of apartheid, South Africa is slowly taking its place in the global village. Foreign companies are considering South Africa as a good market for their goods...
