Keywords: South Africa
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Journal Articles
Journal Articles
Marketing Intelligence & Planning (2010) 28 (4): 462–485.
Published: 22 June 2010
... is dependent on the cognitive while the holistic is dependent on the other two components. Specifically, the affective component has a relationship with “push” and “pull” factors discussed earlier. Brand image Tourism South Africa Destination image remains a popular area of academic interest...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2005) 23 (6): 606–620.
Published: 01 October 2005
...Patrick De Pelsmacker; Marie‐Luce Muller; Wilma Viviers; Andrea Saayman; Ludo Cuyvers; Marc Jegers Purpose The objective of the study was to compare competitive intelligence (CI) practices of exporters in South Africa and Belgium. Design/methodology/approach An e‐mail and postal survey...
Journal Articles
Marketing Intelligence & Planning (1994) 12 (7): 18–29.
Published: 01 August 1994
... on the Delphi research model and to indicate the implications thereof for future national tourism strategies of South Africa. The approach, methodology and techniques used in the research are relevant to researchers internationally and the recommendations are useful for national tourism policy and strategy...
Journal Articles
Marketing Intelligence & Planning (1994) 12 (2): 26–31.
Published: 01 March 1994
...Russell Abratt; Nicola Higgs There has been rapid political, social and economic change in South Africa since 1990. As a result of the fall of apartheid, South Africa is slowly taking its place in the global village. Foreign companies are considering South Africa as a good market for their goods...

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