Keywords: Spain
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Journal Articles
Marketing Intelligence & Planning (2019) 37 (4): 451–464.
Published: 15 March 2019
... on feedback gathered from the previously reported Phase 1. Time Relationship Spain Buyer Seller Advanced service There is still a need for in-depth insights into how SR expectations before purchase, and their perceptions after purchase, are not only formed through time in these complex B2B...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2009) 27 (7): 900–908.
Published: 23 October 2009
... difficult to internationalize. The company Inés Rosales was founded in 1910, in a small town close to Seville, in the south of Spain. Its origin is interesting due to the fact that it was a woman who began the business, a very unlikely situation given the social and cultural world of Spain at that time...
Journal Articles
Marketing Intelligence & Planning (2008) 26 (5): 539–551.
Published: 01 August 2008
...). Teachers Students Universities Individual perception Spain But once the educational institution is chosen, the teacher's role becomes the fundamental reference point for all the agents involved in the process. When the educational institution, public or private, has been chosen, the question...
Journal Articles
Marketing Intelligence & Planning (2005) 23 (5): 455–469.
Published: 01 August 2005
...., 1986) and have identified market share as a key company goal. © Emerald Group Publishing Limited 2005 Competitive strategy Organizational behaviour Spain Companies are encouraged to improve their competitive position in the marketplace. In order to achieve this, they can carry...
Journal Articles
Marketing Intelligence & Planning (2003) 21 (1): 6–15.
Published: 01 February 2003
..., its “business capability” dimension has also been highlighted. Day (1994, p. 38) suggests that capabilities can be classified into three categories (see Table I): © MCB UP Limited 2003 Market orientation Business policy Marketing strategy Time Spain The need for companies...

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