... service relationships based on advanced service solutions, all of which have rarely been addressed in either previous studies or in theory. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Time Relationship Spain Buyer Seller Advanced service...

... genre, TV personalities and audience members, focusing on the moderating influence of televiewer's instrumentalist behavior. Individual Media Dependency Theory Spain Consumer behaviour Television commercials Teleshopping Television personalities Ritualist and instrumentalist televiewers...

... Spain Nowadays, small‐ to medium‐sized enterprises (SMEs) must consider the increasingly dynamic and global marketplace as an important business opportunity rather than a threat. All businesses, regardless of their size, take part in a competitive environment in which great advances...

... been shown to be vital. Public education contributes to increasing equity in society, but in some contexts (e.g. Spain, France) it is said that the quality of public education is worse than that of private [1] . The competent authorities are also sometimes accused of allocating insufficient resources...

... the lack of response as a sign of weakness, other rivals could take it as an indication that the company will not fight to defend its market share, and this could encourage them to attack it. Competitive strategy Organizational behaviour Spain Companies are encouraged to improve...

... dimensions of market‐oriented behavior. © MCB UP Limited 2003 Market orientation Business policy Marketing strategy Time Spain The need for companies to be market oriented is often accepted by marketing professionals as an article of faith (Swartz, 1990). This belief has led...