... post” OR “sponsored review” OR “sponsored social media post” OR “sponsored blog post” OR “sponsored search advertisement” OR “sponsored search ad” OR “sponsored hyperlink listing” OR “in stream marketing message” OR “mobile native advertisement” OR “paid search unit” OR “social media in feed unit...

...Dr Ramendra Singh; Agam Gupta; Arqum Mateen Purpose – The purpose of this paper is to conceptualize a model for sponsored search advertising by incorporating a number of factors which affect the performance of these ads. Design/methodology/approach – The authors draw upon the professional...