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Keywords: Stakeholder orientation
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Journal Articles
The role of multi-stakeholders in market orientation and sustainable performance
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (8): 1091–1103.
Published: 16 August 2021
...Fabricio Stocker; Marco Tulio Zanini; Hélio Arthur Reis Irigaray Purpose This paper aims to investigate the relationship between market orientation (MO) and stakeholder orientation (SO) in sustainable corporate performance, with a focus on environmental, social and governance (ESG) results...
