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Journal Articles

Non-dyadic human–robot interactions and online brand communities

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Vitor Lima, Marco Tulio Zanini, Hélio Arthur Reis Irigaray
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (6): 724–737.
https://doi.org/10.1108/MIP-02-2022-0059
Published: 24 May 2022
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Journal Articles

The role of multi-stakeholders in market orientation and sustainable performance

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Fabricio Stocker, Marco Tulio Zanini, Hélio Arthur Reis Irigaray
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (8): 1091–1103.
https://doi.org/10.1108/MIP-05-2021-0157
Published: 16 August 2021
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Journal Articles

The influence of gender stereotyping and issue advocacy on consumer sentiment

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Nina Sissel Lucka, Fabio Caldieraro, Marco Tulio Zanini
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (6): 777–791.
https://doi.org/10.1108/MIP-11-2020-0469
Published: 29 March 2021
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Journal Articles

Business-to-business marketing responses to COVID-19 crisis: a business process perspective

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Jun Kang, Zihe Diao, Marco Tulio Zanini
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (3): 454–468.
https://doi.org/10.1108/MIP-05-2020-0217
Published: 12 October 2020
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Journal Articles

Sustainability certifications and product preference

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Maximilian Prell, Marco Tulio Zanini, Fabio Caldieraro, Carmen Migueles
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (7): 893–906.
https://doi.org/10.1108/MIP-12-2019-0616
Published: 08 April 2020
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Journal Articles

Soccer and Twitter: virtual brand community engagement practices

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Marco Tulio Zanini, Fábio Carbone de Moraes, Vitor Lima, Carmen Migueles, Carlos Lourenco, Hélio Arthur Reis Irigaray
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (7): 791–805.
https://doi.org/10.1108/MIP-08-2018-0371
Published: 18 July 2019
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Journal Articles

Branding Rio de Janeiro: a semiotic analysis

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Vitor Lima, Alessandra Baiocchi Antunes Corrêa, Marco Tulio Zanini, Luís Alexandre Grubits de Paula Pessôa, Hélio Arthur Reis Irigaray
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (6): 645–659.
https://doi.org/10.1108/MIP-08-2018-0303
Published: 03 May 2019
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Journal Articles

Shopping streets vs malls: preferences of low-income consumers

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Marco Tulio Zanini, Fernando Filardi, Fábio Villaça, Carmen Migueles, Aline Menezes Melo
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (2): 140–153.
https://doi.org/10.1108/MIP-05-2018-0168
Published: 15 March 2019
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