Page 1 | Search Results | Marketing Intelligence & Planning | Emerald Publishing

1-3 of 3

Sort by

Journal Articles

Non-dyadic human–robot interactions and online brand communities

Vitor Lima, Marco Tulio Zanini, Hélio Arthur Reis Irigaray

Marketing Intelligence & Planning (2022) 40 (6): 724–737.

https://doi.org/10.1108/MIP-02-2022-0059

Published: 24 May 2022

View article titled, Non-dyadic human–robot interactions and online brand communities

Add to Citation Manager for Non-dyadic human–robot interactions and online brand communities

Journal Articles

Soccer and Twitter: virtual brand community engagement practices

Marco Tulio Zanini, Fábio Carbone de Moraes, Vitor Lima, Carmen Migueles, Carlos Lourenco, Hélio Arthur Reis Irigaray

Marketing Intelligence & Planning (2019) 37 (7): 791–805.

https://doi.org/10.1108/MIP-08-2018-0371

Published: 18 July 2019

View article titled, Soccer and Twitter: virtual brand community engagement practices

Add to Citation Manager for Soccer and Twitter: virtual brand community engagement practices

Journal Articles

Branding Rio de Janeiro: a semiotic analysis

Vitor Lima, Alessandra Baiocchi Antunes Corrêa, Marco Tulio Zanini, Luís Alexandre Grubits de Paula Pessôa, Hélio Arthur Reis Irigaray

Marketing Intelligence & Planning (2019) 37 (6): 645–659.

https://doi.org/10.1108/MIP-08-2018-0303

Published: 03 May 2019

View article titled, Branding Rio de Janeiro: a semiotic analysis

Add to Citation Manager for Branding Rio de Janeiro: a semiotic analysis